—written by Javier Suárez @javiercantdraw
With the launch of our newest music section on CIRCUS, we’ve entered a new territory of discovery for talented musicians and artists. With this new digital era, niche communities on Soundcloud and Bandcamp have given a much needed platform to the bedroom DJ, hustling rapper, and rising vocalist. Reaching a large audience is as easy as clicking “upload.”
Music isn’t as a scarcity as it was nearly a decade ago. With all of this new music overcrowding our feeds, where do we even begin to find the next big artist?
Enter CloudSurf, our first periodic music segment bringing you the best underrated music around the web. We surf Soundcloud, so you don’t have to.
This week’s installment highlights 6 women who’ve, in their own respective genres, deserve the spotlight.
—Little Simz @LittleSimz
With features everywhere from Forbes to Complex, Little Simz has been on everyone’s radar in the past year. The 21 year old British emcee recently dropped her newest EP, “Age 101: Drop 1.” With a roster including Isaiah Rashad, Mick Jenkins, Jesse Boykins and many more, this young lyricist is already doing what most UK rappers couldn’t, appealing to listeners in the States.
—Yani Mo @yani_mo
This relatively unknown Atlanta native has a short tracklist, but don’t let that turn you away. Her tracks range from ‘heavy drum and aggressive’ to ‘melodic and chill.’
—Doja Cat @DojaCat
Browse through Doja Cat’s visuals on her Soundcloud and it’ll give you a good idea of what you’re in for. Her spacey and experimental sound, alongside Meme-worthy lyrics, separates Doja from the crowd.
—Jorja Smith @jorjasmith_
Another artist from the UK, Jorja Smith’s confident and beautiful voice deserves a lot more attention.
—Noname Gypsy @nonamegypsy
Noname’s spoken-word lyric style has been featured on tracks from nearly all of Chicago’s heavy hitters like Chance the Rapper, Saba, and more. She describes her sound as “Marvin Gaye and Gwendolyn Brooks had a baby who sipped Henny.”