“New Year, New Me” is the quote posted nonstop come midnight every December 31st.
We read through bullshit pretty well over here however and we know you ate a donut for breakfast (and dinner last night) and we know you’re probably going to call the gym tomorrow to cancel the two year membership you eagerly signed up for. Fashion and impulse purchases are resolutions we can stand by though, and if you can’t be a new you on the inside, at least aim for what usually matters most–first impressions–with the help of Chicago bred streetwear line Og. Brand.
Change never looked so good.